![](https://www.creativestartups.org/wp-content/uploads/2020/11/mentor-louise-murray-250x250.jpg?x87881)
Los Angeles, CA
Louise Murray
Louise, aka Lou, is a results-driven leader currently at the helm of Thinkwell’s Los Angeles Studio. In her role as President, Lou oversees the company’s growth, management, and operations out of LA to ensure the continued delivery of value, reliability, and excellence to all clients and partners.
She takes a vision statement and makes it reality through strategic development of her teams and her constant quest for innovation. She intuitively sees the threads of opportunity present in organizations and environments, connects the pieces, parts and stakeholders and brings them together into a coherent process to answer the identified need. Alone she could go faster, but she knows that with an integrated cross functional team, everyone will go further; she helps stakeholders extend their thinking, so material business advantages are driven.
She is an inspirational and transformational leader who, through storytelling, inspires action, legitimatizes participants and has at heart the financial resources management that levers the business. Respected for her decision making, finding strategic processes that create value, reliability in delivering quality experiential products and offerings on time and on budget, Lou is highly sought as business partner in all environments she joins. In creating the Aspire-Inspire-Emote Transmedia Experiential model for entertainment experiences at WDW and drastically reducing the go to market period, she has set her entire organization up for repeated success.
When one is part of the fabric of an iconic brands and organizations like Tennis Canada, Cirque du Soleil, Walt Disney World, TD Garden and Thinkwell Group, one knows that the need for constant reinvention is the path for sustainability and continued health for the enterprise, Lou delivers on that.