Sydney Alfonso is the founder and CEO of Etkie, a jewelry company that produces unique beaded jewelry made in New Mexico and distributed in over 75 high-end boutiques around the world. The company collaborates with Native American artisans living on reservation communities to create each collection. Etkie has designed custom collections for the Georgia O’Keeffe Museum and has been featured in publications such as Elle, New York Times, and Vogue.
Growing up in rural New Mexico, Sydney is passionate about creating financial opportunities for women who lack access to international markets. Before starting Etkie, Sydney designed products for women's cooperatives in Turkey and Mongolia and traversed the globe in search of learning rare artisan skill sets. She attended Middlebury College in Vermont and speaks German, Turkish, Spanish and is working on her French.